CoachSource is one of the worlds largest executive and corporate coaching companies. Working to quickly respond to their clients' changing needs due to the COVID-19 pandemic, they needed an innovative approach to developing and launching a new "Crisis Coaching" package. 

Xcelerate delivered a positioning and pricing strategy for the new coaching product that successfully prevented price erosion, enabled the company to offer a new, low-risk entry level coaching product and helped develop a sales and marketing strategy to introduce it to market. 

As a result, CoachSource had a more flexible product offering that could not only respond to shifting client budgets, but also provide opportunities for new prospects to experience CoachSource with a low-risk and affordable entry point.