WomenVenture needed to modernize their Small Business Essentials program to help women entrepreneurs plan, prepare and launch their new businesses. The program needed to become more relevant and applicable, reflecting real-world scenarios and building critical entrepreneurial skills for the digital age.

Xcelerate built a curriculum to support the marketing portion of the program, designing visuals, participant workbooks and a facilitator guide.

As a result, WomenVenture was able to engage a wide range of volunteer instructors who could leverage the materials to deliver a consistent, high-impact workshop to teach women entrepreneurs important marketing concepts that would help them successfully position, differentiate and promote their businesses.