How a marketing bootcamp helped Black women business owners build acumen and growth potential.

Black Women's Wealth Alliance was looking to launch a Wealth Academy program that would offer workshops to support black women in building their business acumen for financial independence.   

Xcelerate developed and delivered a Marketing Bootcamp program to teach black women entrepreneurs key marketing concepts using references to black culture in all scenarios, personas, exercises and examples. 

As a result, students could more quickly and easily connect with marketing concepts, enabling them to build a marketing plan in real time that would immediately help to grow their businesses.

Xcelerate was recognized for this achievement, winning the Academy's award for instruction and course design. 

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