How a marketing bootcamp helped Black women business owners build acumen and growth potential.
Black Women's Wealth Alliance was looking to launch a Wealth Academy program that would offer workshops to support black women in building their business acumen for financial independence.
Xcelerate developed and delivered a Marketing Bootcamp program to teach black women entrepreneurs key marketing concepts using references to black culture in all scenarios, personas, exercises and examples.
As a result, students could more quickly and easily connect with marketing concepts, enabling them to build a marketing plan in real time that would immediately help to grow their businesses.
Xcelerate was recognized for this achievement, winning the Academy's award for instruction and course design.