A major home improvement manufacturer was looking to redesign their certified contractor training program that could scale with their major investment in developing this channel. They needed an innovative way to transform their onboarding seminars for laborers and business owners to ensure each audience developed critical skills that were essential for delivering a brand experience and growth.

Xcelerate delivered a unique training strategy to:

• Provide a flexible approach to training to provide for scale, manage resources, minimize cost, maximizing input and expanding their geographic reach

• Individualize instruction for each key audience, delivering best practice technical skills to laborers and vital business-building insights to owner/operators

• Differentiate the certification program, through an edutainment learning approach that connects company brand to the contractor culture, driving engagement and preference