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A resource for marketing leaders, training managers and innovators who are committed to honing their craft — from deepening their ability to drive change, to leveraging learning experiences and thinking more strategically.
The 4 Best Practices That Help Marketing Deliver a Sales Training That Wins Big With Everyone (Especially Sales)
When it comes to launching a new product, does it ever feel like Marketing and Sales are at odds with one another? Here’s how you can tap into the motivations shared by Marketing and Sales, then build a sales training program that supports a launch and wins with everyone.
The 5 Strategic Elements of Sales Training That Can Actually Change Behaviors and Drive Business Growth
Are your launch and Sales training programs starting to feel like show-and-tell presentations? Is there slow to no adoption to show for critical product launches or important initiatives? Do you ever hear the sales team express frustration with your training talk tracks? These 5 elements of a great training program will help you reach a different outcome.
